Most of the really good health properties of matcha are found in the insoluble fibers of the tea, giving you all the tea’s many health benefits. Because you're drinking the entire plant, and not just the extract, it has a very different metabolic effect. The powdery tea leaves get suspended in the water, long enough for you to consume it, leaves and all. cup or bowl, add water (cold or hot) and then whisk it into a frothy brew. With regular tea you steep it, throw away the tea, and drink the extract.Quality matcha is 100% green tea leaves, but they are ground into a fine powder using traditional granite grinding stones. Preparing matcha isn't like steeping a tea bag, so it might seem mysterious.
I refuse to drink Matcha unless it's from Breakaway.” – Christine Unlocking the Mystery hints of chocolate, lingering dreamy aftertaste, no bitterness- Love it. But there's a moment when something clicks, and your brain says, "yes, please, you definitely need this!" You weren't quite expecting how good it actually tasted, given your previous experience. But the matcha you see here is very different.ĭrinking good matcha for the first time is a little like your first great cup of coffee, and like your first great wine experience, in one. We strongly believe that anyone looking for a transcendent matcha experience will eventually find us.The matcha world is confusing! For many folks, the sweet milkshake-ish matcha from coffee chains is the only matcha they know. We share this special matcha directly with individuals (through this website), set up matcha programs at companies and other organizations, and provide ongoing support and training in matcha preparation to many of the most respected and emulated restaurants in the world. We adore our products, and think you will, too. We strive to be an organization that's human, respectful, transparent, inclusive, and socially and environmentally conscious. We aim to be a kind of concierge to great matcha, and we try to create outstanding client experiences.
Our approach is to prepare and serve matcha in a simple and modern way that invites further exploration, and to provide ongoing education in the joys -– both traditional and modern –- to be found in the daily drinking of this remarkably tasty and health-forward beverage. The main goal of Breakaway Matcha is to make great matcha accessible to anyone who would like to experience it. Though special matcha ceramics are by no means required, and one can fully enjoy matcha in a million different circumstances and permutations using the most modest tools, we believe that beautiful ceramics bring out the best in matcha, and enhance its enjoyment even more. We also design special matcha ceramics and other teaware, and work with local ceramicists and artists whose work especially appeals to us. Educating consumers and food service professionals on matcha preparation and service.We opened our doors in 2010, and have deepened our offerings each year.įounder Eric Gower developed what might be called an obsession with extreme-grade matcha during his 16 years living and working in Japan as an author, editor, private chef, and cooking teacher.Įric's deep dive into matcha eventually led to close relationships with the people who cultivate and process Japan's most extraordinary matcha, and worked with them to custom blend and create matcha with the five tell-tale signs of great matcha: maximum umami, electric color, intoxicating aroma, dreamy frothability (achieved through traditional granite grinding mills), and a long, stunning finish. Breakaway Matcha was founded on the idea that great matcha should be much easier to find than it actually is.
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